GM Backtracks On Plan To Nix Chevy Nickname [Video]

General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" -- not its long-standing nickname -- in an effort to create consistency.

In the original memo, employees were discouraged from using the "Chevy" nickname for the Chevrolet brand. GM later issued a statement to clarify the intention of the memo, saying that it was only meant to help establish Chevrolet as a global brand and that employees needed to be more focused in their communications in referencing the brand.

General Motors said " 'Chevy' will continue to reflect the enthusiasm of customers and fans."
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The internal memo was part of an effort to develop a consistent brand name as it establishes a significant global presence.

In a video also issued by GM to correct itself, Alan S. Batey, vice president for Chevrolet sales and service, said, "Chevy is our nickname. It comes from selling vehicles here in the U.S. for 100 years. We love it when people call us Chevy." Batey was one of the two GM officials who signed the original memo.

On Facebook, brand pages include Chevy Camaro, Chevy Silverado and Team Chevy.

General Motors also stated that they were reconsidering resurrecting the talifin. A sudden resurgence of the love for the 1959 Chevrolet is rumored to be the reason.





Press Release

Statement on the use of Chevrolet and Chevy

"Chevy" will continue to reflect the enthusiasm of customers and fans

2010-06-10 DETROIT -- Today's emotional debate over a poorly worded memo on our use of the Chevrolet brand is a good reminder of how passionately people feel about Chevrolet. It is a passion we share and one we do not take for granted.

We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products.

In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process.

We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover "Chevy."

Volvo Concept Truck 2020

Swedish manufacturer Volvo Trucks recently unveiled the Volvo Concept Truck 2020 design concept, The Volvo Concept Truck 2020 displays a long distance vehicle, which can be combined in length, equipped with autopilot. The Volvo Concept Truck 2020 will be able to drive non-stop in nose-to-tail convoys that run at 90 km/h (56 mph) while the cars communicate with each other via a wireless connection.

Moving on to driver’s comfort, the driver’s seat looks more like a modern office chair with a thin ventilated mesh backrest. Behind the driver seat you will find a futon sofa which can be turned into a wide comfortable bed. The luxury experience is further complemented by the customizable lighting that can be changed as per in-cab tasks or resting. The driver may also control the privacy screening and blackout electronically.

Outside, the concept truck features LED headlamps and turn indicators that are integrated into the front of the vehicle. The rear-view mirrors have been replaced by cameras, while images are projected onto the inside of the windscreen.

The Concept Truck 2020 has rear-view cameras that project an image onto the inside of the windscreen and helps the driver to orientate better, LED headlamps and indicators, and collision protection panels on the truck's nose.




Press Release

TRUCKS OF THE FUTURE; CLOSER TO REALITY THAN YOU THINK

Progress is getting ever faster. In just ten years' time trucks are going to be a lot different to those of today. At least that is according to Rikard Orell, Design Director at Volvo Truck Corporation and one of the brains behind Concept Truck 2020, the Volvo Truck Corporation's bold vision for the future.

Long distance haulage for the future: long combinations, controlled by autopilot, driven non-stop in nose-to-tail convoys on green super-motorways linking the continents.

This is the vision of the future that generated the ideas behind the Volvo Concept Truck 2020 design concept. But will it really look like this in just ten years?

"That is the whole point," says Rikard Orell Design Director at Volvo Trucks. "Progress is getting ever faster. Because of this our vision for the future is not that far away. Much of the technology in the Volvo Concept Truck 2020 is already available; other technology needs to be developed. One needs to dare to stride firmly into the debate, demonstrating what one can and will do. Just tinkering at the edges runs the risk of progress slipping away."

Safer and more efficient commercial transport

As road transport expands it must also become safer and more efficient. Volvo's design concept contains ideas about how that can be achieved. Some of these ideas can be integrated into production today, while others are there to arouse interest and start a discussion.

One of the more startling ideas is to link vehicles together wirelessly into long road-trains that rush across the continents at 90 km/h (56 mph).

"This will be possible when the transport sector's vision of green corridors becomes reality," says Rikard Orell. "Here heavy goods vehicles are separated from other traffic, driving in their own lanes, rather like a railway, but without the rails."

There are many advantages. Road safety increases, transport services require less space and wear and tear on the roads decreases. Fuel consumption and CO2 emissions drop thanks to reduced drag when a truck is in the slipstream of the vehicle in front. In addition the driver can rest behind the wheel while the truck effectively drives itself. If this is counted as idle time, transport times can be cut, deliveries will be made more quickly and drivers can get back to their friends and families earlier.

Spacious and airy driver environment

The driver is at the centre of Volvo's world. It goes without saying that a design concept from Volvo Trucks contains a great many ideas about the development of the driver environment. In the Volvo Concept Truck 2020 the driver's environment is spacious, airy and free of disruption.

"We have replaced the traditional dashboard with a thin film panel on which information is tailored to suit the driver," says Rikard Orell. "The panel is operated like a touchpad, just like an iPhone. We have saved a lot of space that way."

Another space-saving idea is the sleek driver's seat with its thin, ventilated mesh backrest, more like a modern office chair than a traditional driver's seat. Behind the driver is a futon sofa which folds out into a wide, comfortable bed in the evening.

The lighting in the cab is divided into zones customised for the driver's various in-cab tasks, or for resting. Around the driver are large areas of glass providing good visibility out of the vehicle and even into it. This benefits eye contact between the driver and other road users preventing accidents. Privacy screening and blackout in the evening are also controlled electronically.

Aerodynamic collision protection

The design team also aimed for a sleek look for the exterior, reducing the perception of the vehicle's size. The LED headlamps and indicators are integrated into the front of the vehicle. The rear-view mirrors have been replaced by cameras that project their images onto the inside of the windscreen.

The lower section of the front of the vehicle features integrated collision protection projecting forwards about half a metre. This ‘nose' is gentler on oncoming cars in the event of a head-on collision and has also been shown to improve the aerodynamics of the vehicle.

As Rikard Orell points out, "Because the nose is a safety function, our starting point has been that it does not count as part of the maximum permitted vehicle length, just as rear-view mirrors today are outside the maximum permitted width."

Some things you just do not change. The ‘Globetrotter' sign on the roof is still there, but has been redesigned so that it harmonises with the lines of the vehicle and reduces drag. The driver can also change the text on the sign from the instrument panel.

The rear end is the next stage

So work on the external design focuses largely on aerodynamics, but by how much is it really possible to reduce drag on a truck ?

"We have come so far with the front of the vehicle that further changes to the basic shape provide only marginal improvements," says Rikard Orell. "However, a lot will happen when we start work on the design of the rear end of the vehicle. There is a great deal of untapped aerodynamic potential there."

BMW will build electric cars in Leipzig

BMW plans to assemble their electric cars at a manufacturing facility in Leipzig, Germany. Amongst these vehicles is a subcompact, referred to internally as the "Megacity," which the automaker plans to release midway through 2013 with a different name.


“The BMW Group will build the car of the future in Leipzig with high-tech innovations from Bavaria,” BMW CEO Norbert Reithofer said in a statement. “The main reasons behind this decision are the qualities that Germany has to offer: we have a tried-and-tested production network here and high levels of education and outstanding competencies at our disposal.”


BMW plans to launch an entire family of electric vehicles from the Megacity subcompact, which is designed for major metropolitan areas. BMW hasn't decided on a production name for the car.


A heavy use of carbon fiber will help keep the Megacity lightweight. A joint venture with BMW and SGL Group will produce a carbon fiber fabric that will later become carbon fiber reinforced plastic. The automaker has not said what parts will be made from the material.


At the Detroit auto show in January, BMW presented its ActiveE concept, an electric-drive vehicle based on the 1-series coupe. Next year, BMW development chief Klaus Draeger plans to launch another test fleet of electric cars based on the ActiveE.
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Geneva Motor Show: Valmet Eva

The new electric concept vehicle of Valmet Automotive gets its world premiere at the Geneva Motor Show on March 2-14th. "Eva" represents the company's latest know-how in new ecological vehicle technologies.

The concept vehicle is a 2+2 seat electric city car with a range of up to 160 km per one charge. In engineering the vehicle, lightweight and safe body structures have been combined with innovative electric and recharging systems.

Fortum, a leading energy company focusing on the Nordic countries, Russia and the Baltic Rim area, brought to the project its extensive know-how in recharging systems. Thanks to the cooperation with Nokia, the car is equipped with a pioneering Human Machine Interface through mobile handset connectivity. The booth will also showcase a demo based on NAVTEQ's high-quality map data and content which enables green routing and driving functionality use cases.


Valmet Automotive is a forerunner in engineering and manufacturing electric vehicles. Already last year the company started the series production of one of the world's first urban electric vehicle, the THINK City, as well as the luxury Golf Car Garia. Valmet Automotive is also an engineering and manufacturing partner of the world's first premium plug-in hybrid electric vehicle Fisker Karma. The production of the Karma will start later this year.

The manufacturing of Porsche Boxster and Porsche Cayman represents Valmet Automotive's experience and recognized know-how in the production of premium vehicles.

In line with its new strategy, Valmet Automotive today offers to its automotive customers a large portfolio of services from product and process engineering up to series manufacturing and business services.
Photos:zercustoms

VW intends to topple Toyota

10 million sales by 2018 is new goal

BY ANDREAS CREMER
BLOOMBERG NEWS

Volkswagen, Europe's largest carmaker, said it plans to increase sales to more than 10 million vehicles by 2018 as it seeks to dethrone Japan's Toyota.

VW's management board approved business targets, including profit margins, measured by earnings before interest and taxes, of at least 5% for the automotive business in the "medium term," Wolfsburg, Germany-based Volkswagen said in a statement Wednesday. The target doesn't include Porsche, which will be integrated by 2011, it said.

Volkswagen CEO Martin Winterkorn has a target of beating Toyota, the world's biggest carmaker, in global deliveries and profit margins. VW sold 6.29 million cars and SUVsworldwide last year, an increase of 1.1% from 2008. Toyota said last month that 2009 vehicle sales, including those of affiliates, fell 13% to 7.81 million vehicles.

"It shows plenty of ambition in the whole Volkswagen Group," said Stephen Pope, chief global equity strategist at Cantor Fitzgerald in London. "By being able to learn from Porsche's discipline, it gives them that extra springboard."

By 2018, Volkswagen, which includes the Audi luxury division and Czech unit Skoda, should have a pretax profit that exceeds 8% of sales, the company said.

Volkswagen shares fell 18 cents, or 0.3%, to 65.72 euros after rising as much as 1% on the Frankfurt exchange before the announcement. The automaker has a market value of 25.7 billion euros ($36 billion).

"With the implementation of 'Strategy 2018,' the Volkswagen group is seeking global economic and environmental leadership in the automotive industry by 2018," VW said in its statement. The plan would include "significant cost cutting, in part through the more prominent use of the modular design principle."

VW foresees steps to promote research and development of hybrid and electric cars, according to the statement. VW will also maintain "strict discipline" on spending and aim to keep the expenditure on fixed assets in automaking at about 6% of sales in the medium and long term.

Video: MINI E Drivers Delighted with Electric Vehicle Experience

UCDavis study shows participants enjoy driving MINI E. Feedback sets stage for next phase of BMW Group Mega-City Vehicle initiative
Woodcliff Lake, NJ - January 26, 2010 12:55pm EST... The BMW Group today announced at the Washington Auto Show the first results from a comprehensive study conducted in cooperation with the University of California (UC Davis) and consumers leasing MINI E electic vehicles as part of a year-long program to acquire real world use patterns. The MINI E program is the first large population field test of current generation electric vehicles and therefore sheds a realistic light on both the opportunities and challenges from this innovative new form of mobility.


The UC Davis study results of 57 drivers, combined with updates continually provided from the log books of all 450 users show the following:

• The range of about 100 miles is sufficient for most daily needs

• Charging at home provides enough energy for most daily driving

• Demand for additional charging is centered on the place of work, or where sufficient time is spent during the day (shopping centers, stadiums, etc.)

• Driving the MINI E is a delightful experience and there is no sacrifice of "real car" values

• Unmet demands focus on having enough space for four passengers and more cargo to stimulate even more use of an electric vehicle

"There's been a lot of conjecture about electric vehicle user demands and being the first to the market with obtaining ‘real world use' patterns, we're now able to shed some accurate light on this subject," said Rich Steinberg, Manager - EV Operations and Strategy for BMW of North America. "What they shared with us is that, for the most part, the MINI E suits their daily driving needs and that they really enjoy driving it. This makes us optimistic that electric vehicles have a role in the future of mobility in America by being a part of the overall vehicle mix."


More than 1,800 people and organizations applied to be part of this ground-breaking field trial of 450 MINI Es now on the road in the US. From that, 450 were selected based on specific criteria that included the amount and type of use in which they would engage, home suitability to installation of a fast charging system and desire to be engaged in a field trial that requires continual feedback.


MINI E drivers provide ongoing feedback that has already proven invaluable to the development work being done by the BMW Group's Project i on what is called a Mega-City Vehicle - the company's innovative program to develop a volume transportation solution to the demands of the world's biggest cities in the 21st century. This vehicle is scheduled to be introduced just before the mid-point of this decade.


The self-selected group of 57 that agreed to participate in the UC Davis survey is part of a more extensive research project. Feedback from this program shows that the range of the MINI E enables drivers to use it for most daily driving needs. Reported range under normal circumstances varies between 70 - 100 miles with 45 percent reporting a typical range of 100 miles. MINI E drivers reported an average trip length of approximately 30 miles. Other studies have found that driver's in the US average about 40 miles per day1. This makes the range of the MINI E suitable for most daily driving needs.


Many households in the study have replaced the primary vehicle of one driver with the MINI E. One-third of the participants have reported driving the MINI E even more than the household vehicle it replaced. The lack of a back seat and a usable trunk, rather than range, is most often the reason the MINI E is not chosen for a particular outing.
Drivers have also reported that driving the MINI E is fun. Most adapted quickly to the characteristics of the Brake Energy Regeneration function and like the feeling of control it gives them in being able to proactively extend the range of their MINI E by how they drive. Brake Energy Regeneration captures energy ordinarily lost on deceleration and coverts it into electrical energy to recharge the batteries. All drivers in the US study said they enjoy using one pedal to accelerate and decelerate. Many reported that once they became acustomed to the BER function, they enjoyed driving their conventional vehicles less.


The study found that keeping the MINI E charged did not pose a problem. Recharging in the US requires four - five hours and, while it wasn't always necessary based on their driving needs, about half of the drivers in the study report recharging daily as a matter of routine. Additional recharging away from their home charging station by-and-large proved unnecessary.


This first field-trial has provided Project i with invaluable insight as it prepares for its second field trial with the BMW ActiveE. The electric drivetrain developed for the BMW ActiveE will be used in the BMW Group's first Mega-City Vehicle. The newly developed and more compact lithium-ion battery pack in the BMW ActiveE vehicle features liquid heating and cooling in order to provide a more consistent and predicatable driving range. Smartphone apps will enable the user to remotely check the available range of the BMW ActiveE's battery. The apps will also enable the driver to begin heating or cooling the interior of the BMW ActiveE and thus the battery while still connected to the grid. This will allow the battery to function at its optimal operating temperature without affecting the range of the car.


The field trial for the BMW ActiveE will begin in 2011. As announced at the North American International Auto Show earlier this month, lease extensions will be offered to a number of MINI E drivers who wish to continue their electric driving experience until the BMW ActiveE becomes available.until the BMW ActiveE becomes available.
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GM To Be First Major U.S. Automaker to Manufacture Electric Motors

• Electric traction motors are ‘engines' for electric vehicles and hybrids

• First GM electric motors will debut in next-generation rear-wheel-drive Two-mode Hybrids

• Total investment of $246 million in electric motor and electric drive facilities in the U.S.

WASHINGTON - GM will expand its in-house electric vehicle development capabilities by becoming the first major U.S. automaker to design and manufacture electric motors, a core technology for hybrids and electric vehicles.

By doing so, GM will lower costs and improve performance, quality, reliability and manufacturability of electric motors by controlling design, materials selection and production processes. The first GM-designed and built electric motors are scheduled to debut in 2013 in next-generation, rear-wheel-drive Two-mode Hybrid technology.


"Electric motor innovation supported the first wave of automotive growth a century ago with the electric starter, which eliminated the need for a hand crank, and revolutionized automotive travel for the customer," said Tom Stephens, GM vice chairman, Global Product Operations. "We think the electrification of today's automobiles will be just as revolutionary and just as beneficial to our customers. Electric motors will play a huge role in that."

In conventional cars and trucks, automakers design and manufacture engines to efficiently use energy provided from a gas tank to provide power to the wheels. Motors and batteries, respectively, fill that role in hybrid and electric vehicles. As the range and speed of electric-only propulsion increase, so do the importance of motors and batteries.


Electric vehicles are powered solely by electric motors, while hybrid vehicles also use an internal combustion engine for propulsion. GM's next-generation rear-wheel-drive Two-mode Hybrid system will use two unique motor designs and an internal combustion engine to provide improved fuel efficiency compared with the current Two-mode Hybrid technology in GM's full-size pickup trucks and sport-utility vehicles.

"In the future, electric motors might become as important to GM as engines are now," Stephens said. "By designing and manufacturing electric motors in-house, we can more efficiently use energy from batteries as they evolve, potentially reducing cost and weight - two significant challenges facing batteries today."


GM has been building this in-house capability for years, expanding electric motor research and development, design and validation capabilities at facilities in Michigan, Indiana and California. GM also has developed state-of-the-art math-based design and computing capacity for electric motors. The electric motors will be manufactured in the U.S. at a GM facility.

GM was selected in August by the U.S. Department of Energy for a $105-million grant for the construction of U.S. manufacturing capabilities to produce electric motors and related electric drive components. "The new GM is about speed, and we are delivering quickly on the government's desire to grow domestic expertise in electric vehicle technologies, such as batteries and electric motors," Stephens said.


Similar to today's internal combustion engines, automotive electric motors require an unparalleled combination of exceptionally low noise, vibration and harshness (NVH); high reliability and affordability that is achievable only by understanding the entire value chain. In addition to growing in-house capabilities, GM will continue to purchase and co-design electric motors with suppliers.

"This is a strategy we use today with batteries," Stephens said. "We are partnering with suppliers to create innovations faster than ever before. Our goal is simply to establish GM as a leader in automotive electric motors. We see that leadership as a key enabler - both to our long-term success and to our nation's move away from oil dependence."
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Entry-level Ariel Atom 3 priced from $49,980

For 2010, the Ariel Atom becomes more attainable. Well, just. TMI AutoTech, the U.S. builders of the highly worshipped track toy, has introduced an entry-level Atom for $49,980.


The engine is still the Japanese-spec 2.0L Honda mill, though here it makes 219 hp. Keep in mind, there are just 1375-lbs to haul; TMI claims acceleration to 60 mph takes 2.9 seconds. Or, if you want silly, the naturally aspirated 245-hp and supercharged 300-hp variants are still available. TMI also offers a rolling chassis to customers who want to add their own drivetrain.


All models feature a six-speed manual with close ratios, limited-slip differential, PBR single-piston floating disc brakes, and Bilstein suspension. Options include Wilwood and Alcon brake packages, adjustable Bilstein suspension, chromoly aerofoil wishbones, quick-release steering wheel, and carbon fiber bodywork, among others.


Source: TMI AutoTech via Motor Trend

WCF Top 10 Production Cars of 2009

2010 Saab 9-5
1. 2010 Saab 9-5 - 267,642 visits
The most popular production (intended) car of 2009 is the second generation Saab 9-5. It's ironic as we await news of the brand's survival as GM evaluates prospective offers to buy the brand but continues to phase out operations. It has been reported today that GM will commence production of the all-new 9-5 but on a tentative scale to only fill orders already placed.


2010 Mercedes-Benz S-Class facelift - 1280
2. 2010 Mercedes-Benz S-Class Facelift - 266,127 visits
As evidence of how visually conscious Mercedes enthusiasts are for their beloved S-Class, the facelifted full-size premium sedan takes the number 2 spot on the list. Surprising, as this is not a new model but just a minor cosmetic remodeling of the S-Class which has been on the market since 2006.


Ferrari 458 Italia
3. 2011 Ferrari 458 Italia - 258,815 visits
The core model of the Ferrari empire, the all-new mid-rear engined 458 Italia replaces the much loved F430. Power comes from a new direct injection 4499cc V8 engine that produces 570 bhp (425 kW / 578 PS) and 540 Nm of torque. As the pop-star of the supercar world, the F458 is guaranteed to grace the bedroom walls of teenagers the world over.


2010 Mercedes-Benz E63 AMG
4. 2010 Mercedes-Benz E 63 AMG - 255,027 visits
January saw the debut of the 2010 Mercedes E-Class, yet another leader in the mid-size premium sedan segment. Surprisingly, it did not make it to the top 10 list as a result of numerous leaks which diffused its impact leading up to the official release. However, the top of the range E 63 AMG variant captivated readers with its menacing looks and 518bhp (386kW) 6.3-liter (6208cc) V8 engine. The 2009 E 63 AMG sedan was unveiled at the New York International Auto Show in April.


VW Scirocco R - 1600
5. 2010 VW Scirocco R - 254,315 visits
Marked with an R designation, the Scirocco revival was finally granted VW's highest level of power output of 265hp via the same 2.0-liter TFSI engine found in the Audi S3 and Golf R. As VW's sportiest coupe since the Corrado, enthusiasm runs high for this model. The result of 5th most read article on WCF in 2009 proves it.


2011 BMW 5-series F10 Sedan
6. 2011 BMW 5-Series - 251,211 visits
The mid-size premium sedan segment has always been a top attraction on WCF, and the all-new sixth generation BMW 5-Series is no different. Surprised it didn't make it to the top half of the list, the 2011 5-Series plays down the baroque stylings of it's predecessor with a more traditional BMW approach. As a result, comparissons have been made to the hallowed fourth generation E39 5-Series of the late 1990s.


2010 Jaguar XJ
7. 2010 Jaguar XJ - 241,324 visits
Pegged as Jaguar's breakthrough vehicle after three generations and over 40 years of XJs all cast from the same mold, the 2010 XJ signaled a new design direction. Unveiled during an exclusive event at London's Saatchi Gallery in July, hopes run high as the executive XJ attempts to ignite a new customer experience.


BMW 550i GT
8. 2010 BMW 5-Series GT - 225,083 visits
The only vehicle to make both WCF Top 10 lists, the 5-Series GT in production form was offically revealed in May with much controversy. As a "mixed-breed" of various passenger car formats, the 5-Series GT captured WCF visits for both fandom and morbid curiousity.


2010 BMW 760i
9. 2010 BMW 760i and 760Li - 208,708 visits
BMW's flagship model with a new top of the range all-aluminum 6.0-liter twin-turbo V12 was unveiled in April. Directly aimed at the 5.5-liter biturbo V12 Mercedes S600 with 380 kW (517 hp) and 829 Nm (612 lb-ft) of torque, the new BMW 760 has more horsepower but less torque. Nonetheless, BMW fans and cynics alike put this story as the 9th most read story on WCF in 2009.


Mosler MT900 GTR XX by IAD
10. 2009 Mosler MT900 GTR XX - 204,291 visits
Revealed exclusively through WCF, the production based car gave a crushing blow to enthusiasts worldwide with a proclaimed 2500hp. Nicknamed "The Land Shark," the car is a stripped down and rebuilt Mosler MT900 GTR XX which weighs a full 250 kg (551 lbs) less than the already lightened GTR XX coming in at 861 kg (1898 lbs) with its fuel tanks full. The specs presented for such a concept are impressive to say the least, but left us feeling doubtful. Check out the story to see why.
Source:worldcarfans